Part of the APPlause! K-12 Performing Arts Series
Established in 1994, JazzReach is a nationally recognized New York City-based 501(c) (3) not-for-profit organization dedicated to the promotion, performance, creation and teaching of jazz music.
Through the presentation of innovative, widely acclaimed, live multi-media educational programs for young audiences, captivating mainstage concerts for general audiences and informative clinics and master-classes for student musicians and ensembles, JazzReach is steadfastly dedicated to fostering a greater appreciation, awareness and understanding of this rich, vital, ever-evolving American art form.
Since premiering its debut educational program in 1997, JazzReach has successfully positioned itself as one of our nation's leading arts organizations dedicated to jazz. Its dynamic, innovative programs have triumphantly served over 650,000 young people nationwide in partnership with many of America’s most prominent performing arts presenters and have received unanimous praise from students, teachers, parents, the media and arts professionals alike.
Run time approximately 60 minutes
Jazz Music: A National Treasure
Jazz music has achieved great stature throughout the world as an indigenous American art form and truly unique musical amalgamation. At its best, jazz contains the ideal balance of individual expression and collective cooperation and puts into aesthetic action, our highest democratic ideals and aspirations. Jazz also serves as a unifying force, bridging cultural, religious, ethnic and economic differences. It reflects the highest levels of human artistic expression and is inspired by the widely diverse experiences and peoples that comprise our collective cultural identity.
Despite the art form’s prominent position in world culture and being declared a “national treasure” by the U.S. Congress (1987), jazz goes largely overlooked by main-stream popular media and limited time and funding prohibit the subject from being included in students’ standard classroom curriculum.
JazzReach was founded on the belief that an appreciation of jazz music, as both a dynamic musical form and a unifying cultural movement, can provide people of all ages with a more sophisticated understanding of ourselves and our national character. Because jazz uniquely translates the human experience into rhythm and tune, dialogue on the many facets of this musical tradition offers a particularly rich and versatile educational and cultural opportunity.
The National Endowment for the Arts’ latest Survey of Public Participation in the Arts, the fourth to be conducted by the NEA since 1982 (in participation with the U.S. Census Bureau), indicates that the audience for jazz in America is both aging and shrinking at an alarming rate.
- In 2002, the year of the last survey, 10.8% of adult Americans attended at least one jazz performance. In 2008, that figure fell to 7.8%.
- Not only is the audience for jazz shrinking, but it’s growing older—fast. The median age of adults in America who attended a live jazz performance in 2008 was 46. In 1982 it was 29.
- Older people are also much less likely to attend jazz performances today than they were a few years ago. The percentage of Americans between the ages of 45 and 54 who attended a live jazz performance in 2008 was 9.8%. In 2002, it was 13.9%. That’s a 30% drop in attendance.
- Even among college-educated adults, the audience for live jazz has shrunk significantly, from 19.4% in 1982 to 14.9% in 2008.
What this reveals is that the median age of the jazz audience is now comparable to the median ages for attendees of live performances of classical music (49 in 2008 vs. 40 in 1982), opera (48 in 2008 vs. 43 in 1982), nonmusical plays (47 in 2008 vs. 39 in 1982) and ballet (46 in 2008 vs. 37 in 1982). In 1982, by contrast, jazz fans were much younger than their high-culture counterparts.
Educator Series Workshop
Thursday, April 9, 2020
4:00 - 6:00pm
Schaefer Center for the Performing Arts
Total of .2 CEUs with prior approval
For more information contact Christy Chenausky, email@example.com or 828-262-6084, ext. 109